On being the fool, or how to probably change the world
Why accepting the sting of looking like a fool is the entry price for meaningful change, and how conviction keeps you in the game long enough to matter.
Essays
How David Beats Goliath: A Playbook for QuickBooks Gaining Market Share in Australia
A field report on building with QuickBooks APIs in Australia, exploring how developer experience and listening to users could help QuickBooks gain market share against larger competitors.
Being Happy, or How to Probably Be a Pragmatic Leader
An exploration of how perspective and zoom levels affect leadership and happiness, arguing that effective leadership requires mastering the art of shifting focus between different levels of detail.
Critical Systems Revisited
A reflection on why critical systems often fail while consumer platforms remain reliable, exploring the impact of organizational structure and company culture on system resilience.
Teaching in context works, or why the best learning is when you think you aren't being taught
An exploration of how contextual learning and creative engagement could transform education, using the evolution of spell-checking as a lens to understand deeper truths about how we learn.
Cutting boards need feet, or why being a purist and pragmatic are mutually exclusive
An exploration of the tension between purism and pragmatism through the lens of cutting board design, and why sometimes compromising on ideals leads to better outcomes.
Why I'm not donating to your charity, or my personal philosophy on how to ethically run companies.
An exploration of charity models, business ethics, and why the traditional charity approach might not be the most effective way to create lasting positive change.